Old Dutch® Baked Potato Crisps now a featured Bask-It-Style™ Sponsor during The Toronto International Film Festival

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Old Dutch® Baked Potato Crisps now a featured Bask-It-Style™ Sponsor...

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Old Dutch Foods Ltd. is pleased to provide premium Baked Potato Crisps products to Bask-It-Style™ by Jsquared2 Public Relations during the 2010 Toronto International Film Festival (TIFF), running September 9 - 19.

Old Dutch® Baked Potato Crisps will be one of Bask-It-Style’s unique sponsors in the snack category. Personalized gift bags destined for the stars will include an assortment of Old Dutch® Baked Potato Crisps, including flavour favourites such as Original, Salt & Vinegar, Creamy Dill and new Ketchup. With 0 trans fats and low in saturated fatty acids, Old Dutch® Baked Potato Crisps are a Snack Wise™ alternative to regular potato chips. Celebrities and media alike will enjoy a quick and delicious better-for-you snack amidst the lights, cameras and action of TIFF.

Scott Kelemen, National Director of Marketing for Old Dutch Foods Ltd. stated, “It makes sense to feature our Baked Potato Crisp line of products with Bask-It-Style™ during the Toronto International Film Festival for their guests and media. Over the past 50 years, Old Dutch sponsorships have ranged from NHL hockey, CFL football and the Canadian Hockey League to minor sports, dance, charitable events, marathons and the arts. This strong community support promotes a balanced lifestyle and responsible snacking without sacrificing taste.”

Old Dutch first started in Winnipeg, Manitoba as a little chip company with a lot of heart. The tradition of making and delivering great-tasting snacks spread throughout all of Canada. For over 50 years, the windmill has stood for quality and trust, old world charm, and a desire to create long-lasting snacking and family traditions. The reputation of being “Canada’s Flavour Favourite” is not taken lightly, and is the basis of the company’s mandate to provide variety and choices to consumers. At Old Dutch Foods, quality lives here.

Bask-It-Style™ is a new trend on celebrity gifting whereby a variety of specialized goods and services are assembled to create VIP gift bags for visiting celebrities in town for TIFF.  The Bask-It-Style™ team works with some of the city’s top hotels to ensure the gift bags get into the hands of the right A-listers. For more information contact

More information about Old Dutch Foods Ltd. can be found at

For more information contact:
Scott Kelemen
National Director of Marketing
Old Dutch Foods Ltd.