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La Ligue Canadienne de Hockey

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La Ligue Canadienne de Hockey

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On November 14th, 2008 Old Dutch announced its corporate partnership with The Canadian Hockey League. The multi-year agreement has allowed Old Dutch to become a partner with the three regional leagues of the CHL; the Western Hockey League, Ontario Hockey League and Quebec Major Junior Hockey League.

“It is always exciting to partner with a proven leader, especially one as progressive & innovative as Old Dutch Foods.” said CHL President David Branch.  “We are very excited about this great new partnership with the Canadian Hockey League. This partnership allows Old Dutch Foods to extend our community support on a National level and helps to reinforce the Old Dutch Foods brand in 60 communities across Canada,” said Scott Kelemen, National Director of Marketing for Old Dutch Foods. The partnership has done just that since the announcement was made and there is even more excitement to follow as time goes on.

The Canadian Hockey League is the world’s largest development hockey league with 60 teams in nine Canadian provinces and five American states. The CHL is made up of the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League. Last season, more than nine million fans attended CHL games in the regular season, playoffs and at the MasterCard Memorial Cup. The CHL supplies more players to the National Hockey League than any other league. More than 500 graduates attend Canadian Universities on scholarships from CHL teams.

Old Dutch has promoted active lifestyles for over 50 years through grass-roots sponsorships of active community projects. Old Dutch sponsorships have ranged from NHL hockey and CFL football teams to minor sports, dance, charitable events, marathons and other activities.

Be sure to check out the CONTESTS section to take part in or view the incredible outcomes that have come to be from this prized partnership. Don’t miss out on the many more exciting opportunities to come from Old Dutch and the CHL.