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Position Name: Management
Job Type: Full Time
Location: Saskatoon, SK
Job ID: 1789
Closing Date: Aug 09, 2024
Language: English

REGIONAL SALES MANAGER SASKATCHEWAN – Based in Saskatoon, Saskatchewan  


Are you a motivated closer with a strong commitment to customer service?   Are you a great people manager?

Are you looking for a great place to work ……… A place where you can use your passion and professionalism in a new way?

Do you want to join a growing and award-winning team where your voice is heard? ………. then think about us for this outstanding opportunity!

A unique growth-oriented opportunity has arisen as a Reginal Sales Manager for Saskatchewan based in Saskatoon, Saskatchewan  and we are seeking an individual with experience and drive.

If you are looking to break out of the status quo by joining an organization – where you will have the ability to put your stamp on things …….. this may be the place for you!



Old Dutch first started in Winnipeg, Manitoba as a little chip company with a lot of heart. Soon, our tradition of making and delivering great-tasting snacks spread throughout all of Canada. Since 1954, our windmill has stood for quality and trust, old world charm, and a desire to create a long-lasting chip and snack tradition.

Old Dutch isn’t just about chips. All this, plus great service, has kept Old Dutch in stores, in homes, and in the snack bowl, despite competition over the years from other snack-makers. Our customers trust in the high quality, great taste, and long-lasting tradition of Old Dutch.






To achieve the region sales and expense plan through the effective management of customers, personnel, Independent Contractor Relations, products, facilities, and equipment.


            The Position Requires:


  • Ability to identify customer, channel, and geographic sales development opportunities and direct the resources of the region toward their fulfillment.
  • Providing sales performance management systems that ensure achievement of sales development and productivity standards.
  • Improving the operating efficiency and productivity of the store-door distribution system.
  • Develop competitive intelligent systems.
  • Building the sales organization through recruitment, training development and motivation.
  • Ability to handle all assigned accounts. 
  • Individual who can manage all other duties effectively as assigned.




  1. Sales
  • Achieving the region sales plan.
  • Directing and executing sales development activities throughout assigned area. I.e. performance against building block objectives: space, merchandising, promotion, and distribution.
  • Achieve product mix objectives. I.e. single serve sizes, corn products.
  • Designs and implements customer contact programs with region accounts and matched contact with key account field personnel.
  • Assumes responsibility for the planning and development of the DTS channel.
  • Develops and maintains productive rapport with customers.
  • Provides tactical input into the development of zones sales and marketing plan, through on-gong analysis of competitive activity, and working knowledge of customers and market.
  • Ensures coordination of sales activities with other functions and other regional sales areas as needed.



  1. Operations:
  • Achieving the region expense plan.
  • Achieves optimum level of productivity through route segmentation, carton returns, fleet and facility programs, and other productivity initiatives.
  • Manages market penetration through route additions and routes engineering and maintains profitable route averages and volume growth.
  • Implementation and enforcement of accounting policies, procedures, and operating controls necessary to maintain and protect company assets, i.e. cash, receivable, vehicles, computer systems, display equipment.


  1. People:
  • Builds an effective team through staffing, compensation management, training, development and performance management.
  • Build “bench” of talented, promotable people to support business growth.
  • Maintains a positive, safe, and legal work environment in conjunction with human relations.




  • Business knowledge – understands and effectively manages information relative to customers, competition, employees and operational aspects of business.  Good grasp of internal and external business factors.


  • Planning and Organizing – develops aggressive but realistic plan, forecasts, and budgets.  Have effective controls in place.  Maintains lean, efficient organizational structure.  Manages time and resources efficiently, maximizes employee’s involvement in planning and objective setting, and strives for commitment through participation.


  • Problem Solving – understands how to use internal and external resources.  Persistent and resourceful in addressing problems and opportunities.  Gathers appropriate facts and makes timely decisions.  Proceeds with a sense of urgency.  Seeks results through new approaches and methods.  Strives for best solution considering all facts.


  • Communication and Interpersonal – spends time with employees listening and responding to ideas, programs, and problems.  Builds a team by sharing information and decision making.  Maintains on-going communications upward and downward concerning business issues.  Resolves inter-group conflicts that arise.  Provides feedback and objective evaluations of performance.


  • Flexible and Adaptive – open to new ideas, approaches, and programs.  Willing to express positive and negative points of view.  Will adjust priorities as business conditions change.  Can change method of handling situations to match requirements and demand of business.



  • Integrity – displays high personal and business ethics in dealing with others.  Will not compromise self or company in business dealings.  Puts organization objectives before individual gains.




  • Leadership – can establish and implement a vision.  Comfortable with responsibility and confident in making decisions.  Ability to direct people to achievement of objectives.  Provides a climate that is conductive to the growth and development of the business through people.




  • Minimum 2-6 years consumer products experience in Sales / Marketing Management, Key Account, operations.
  • Undergraduate degree in business, marketing, or related field / or related experience.


Next Steps

If you think this position may have potential for you, then send us your resume and cover letter. In your cover letter, please (briefly) outline the following 3 items (in 3 separate numbered paragraphs please):

1) Relevant qualifications and work experience in Canada

2) Why you are you a good match for this role

3) Your desired remuneration (range)

If you do not include a cover letter in the above-mentioned format - your resume will likely not be read


We appreciate all applicants.

By applying to this position, you are confirming you possess either a Canadian citizenship or permanent resident status.

Apply for this position