Job Overview

BASIC FUNCTION:

 

To achieve the direct sales budget and expense plan through effective training and motivation of assigned Route Distributors and Company Sales Personnel. 

 

            The Position Requires:        

• The ability to coach and lead Distributors and Company Sales Personnel in identifying and closing account development opportunities.  I.e. Space, merchandising, promotion, and distribution.
• The ability to recognize the most effective business practices for the distributor and Company Sales Personnel while showing them the benefits.
• Offer recommendations for improving the operating efficiency of the route for a Distributor or Company Sales Personnel.
• The ability to manage other duties effectively as assigned.

 

The job is a fast paced, immediate response, front line sales position that requires frequent and regular route sales work-withs, and a well-developed goal-setting, follow-up managerial style.

 

ACCOUNTABILITIES:

 

1.  Sales and Expenses

• Meet or exceed sales plan within assigned expense budgets.
• Achieve account development objectives through effective goal setting.
• Develop and maintain a responsive and productive rapport with customers, Distributors and Company Sales Personnel.
• “Knowledge of” and “quick response” to the competitive environment.

 

2. Operations

• Increase market penetration through route additions and route engineering.
• Identify opportunities on the customer’s behalf so you can recommend the service levels to a Distributor or Company Salesperson to meet the customer’s expectations. 
• Monitoring the business commitment made to the customers.
• Ensure all accounting policies and procedures are followed.
• Protect and maintain company assets, i.e. Vehicles, computers, display equipment.

 

 

 

3. People

• Develop an effective sales team through selection, recommendations and motivation.
• Build “bench” of promotable personnel through recruitment and development.
• Create a productive work environment through effective communication, listening, participation, organization and follow-up.

 

 

4. Performance Measures:

• Sales Volumes vs Budget
• Account development achievement vs goal, i.e. Space, merchandising, promotion and distribution.
• Expenses vs Plan, i.e. Stales, samples, over / short, fleet, display equipment, travel and related.
• Total growth vs. budget.
• Meeting customer service expectations.
• Route rides vs. plan.
• Developing promotable sales personnel and managing turnover.

 

QUALIFICATION:

 

• Knowledge: understands business environment
• Planning and organizing: develops realistic plans, maintains effective controls, and manages time and resources efficiently.
• Problem solving: use of information, resources, sense of urgency.
• Communication: oral expression, listens well.
• Proficient in working with Word, Excel, PowerPoint and Email
• Interpersonal: works well with others.
• Selling: identifies opportunities, set goals, executes.
• Flexible and adaptable: open to new ideas, approaches, can adjust priorities as conditions change.
• Builds commitment, teamwork, maintains creative and open environment, shares decision making and information.
• Integrity: high personal and business ethics.

 

EXPERIENCE:

 

• Preferably 1-3 years consumer goods sales experience.
• Sales/Operational experience within a food distribution network
• Retail Grocery Experience.

 

WAGES & BENEFITS

 

• Old Dutch Foods Ltd offers a competitive wage and benefit packages (medical, dental, bonus structure).

Company Vehicle

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